HomeCompaniesYuma AI

The AI Support Agent for Ecommerce

## What is Yuma AI? Yuma is automating customer support by providing an AI Support Agent orchestration platform. Yuma provides autonomous AI agents dedicated to customer service and e-commerce. We integrate directly with help desk software (Zendesk, Kustomer, Gorgias, etc.) and focus on helping large Shopify brands deal with their high volume of support requests. Top merchants using Yuma can automate up to 80% of their support tickets fully autonomously. ## Why do Shopify merchants need Yuma? There are thousands of large Shopify merchants around the world generating $10M+ a year. Most of them have taken over some niches and are great at what they do: selling their products. But they all have one thing in common: they all hate customer support. It's a burden for them and a huge source of cost, as they receive hundreds of requests per day. Some of them have dozens of support agents on staff, usually offshore, and the overall quality is still often pretty poor while staff turnover remains high. Those merchants have been promised automation for years but have always been disappointed by the outcome. As customers, we have all had to live through a terrible support automation experience before, so this is no secret, and everyone knows that the current state of the technology is quite bad. ## Yuma is solving this in a few ways: Yuma isn't just another RAG chatbot. Our platform provides autonomous AI agents dedicated to support and ecommerce. These agents are powered by knowledge, follow processes, and are managed by our in-house AI orchestration technology. This ensures safety, control, and quality at every step. We believe that to truly automate customer support, we must develop a platform that mimics the actions of a human support agent. That's exactly what we've been doing. Currently, our top merchants are automating 60% of their support tickets through Yuma. Yuma can fetch information from external services and take actions in other apps as needed to resolve each ticket. We are laser-focused on building the best AI support agent platform and aim to achieve 80% true automation in the next few months. ## Fun Fact Yuma got started by accident. This is my third YC startup after Socialcam (W12) and Triplebyte (S15). I released Yuma as a prototype for fun in mid-December 2022 and was overwhelmed with demo requests. That's when I knew I was onto something and had to turn this into a real company, once again.
Active Founders
Guillaume Luccisano
Guillaume Luccisano
Founder
Currently Founder @ Yuma (W23) - Previously Co-Founder at Triplebyte (S15) & Socialcam (W12) - Seed Investor in 60+ companies.
Company Launches
Flows: AI Agent Builder for Precise, Reliable Ecommerce Support
See original launch post

👋 We’re Yuma (YC W23), an AI support platform for e-commerce, and today we’re launching one of our biggest updates yet: Flows, a visual automation builder for ecommerce support.

Flows expands Yuma’s AI agents’ capabilities with a visual builder for explicit, deterministic steps. You can now combine process-based AI agents with the reliability of a flow for faster, more precise CX automation.

Why we built it

For more than 2 years, Yuma has helped merchants automate customer support using our natural-language AI Agents builder, resolving over 5 million tickets to date. But as merchants grow, they need more control, advanced workflows, and precision while staying flexible and easy to maintain.

That’s why we built Flows, a visual, step-by-step builder that adds structure, clarity, and reliability to AI automation.

What it does

Flows let merchants visually define how an SOP (Standard Operating Procedure) runs, step by step and action by action. Each step is visible, enforced, and powered by a mix of good old hard code and LLMs.

Flows combine quick ramp-up and adaptability with strict step-by-step control where it matters.

With Flows, you can:

  • Build if/then logic visually with guaranteed execution
  • Combine AI conversations and deterministic rules
  • Review and debug complex automations in minutes
  • Gather clear insights and metrics on automation paths
  • Use hooks and ordered API & CRM calls for full consistency

Why it matters

Flows make automation more reliable and easier to maintain. It brings three major advantages:

Step-by-step precision: Every action runs exactly as designed, with enterprise-grade reliability you can trust.
Visual clarity: Instantly see, review, and debug every step of your automations, no guessing or black boxes.
Hybrid flexibility: Combine LLM adaptability with structured, reliable workflows for the best of both worlds.

The result is higher accuracy, fewer escalations, and faster resolutions, all in a visual format you can refine in minutes.

The demo video

https://www.youtube.com/watch?v=6J1OMGCM2v0

Looking for

We’re looking for merchants and DTC brand owners who want to test Flows and share honest feedback 👀

We’ll help you build your first Flow, monitor accuracy, and measure results.

Contact Guillaume, the founder, at g-sales-ai-launch@yuma.ai for early access.

What's Yuma's full suite of products?

Flows is part of Yuma’s full suite. Top brands automate up to 70% of support with us. With 3 main products — Support AI, Sales AI, and Social AI — we integrate with helpdesks like Gorgias, Zendesk, Kustomer, Gladly, Front, and Salesforce (I know, even Salesforce!!) to automate support, pre-sales, social interactions, and more.

Previous Launches
AI-powered PDP widget that answers shoppers' hesitations instantly
The leading AI-powered CX automation platform.
Yuma is using LLMs to automate support for Shopify merchants
Jobs at Yuma AI
Barcelona, CT, ES / Barcelona, Catalonia, ES / Remote (ES; PT; IT; FR; GB; SE; FI; NO; DE; NL; DK; PL; BE)
€24K - €35K EUR
0.01% - 0.05%
Any (new grads ok)
Barcelona, CT, ES / Barcelona, Catalonia, ES / Remote (FR; IT; IL; ES; PT; GB; DE; BE; NL; CH; HR; PL; SE; NO; FI; DK; AT; EE; LT; LV)
$1 - $100K
0.05% - 0.20%
6+ years
Barcelona, CT, ES / Barcelona, Catalonia, ES
€30K - €50K EUR
0.01% - 0.04%
1+ years
Yuma AI
Founded:2023
Batch:Winter 2023
Team Size:17
Status:
Active
Location:Boston
Primary Partner:Jared Friedman