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Surface Labs

Building the AI-powered marketing ops platform that turns website…

Surface Labs helps B2B companies capture, qualify, and convert inbound leads through intelligent contact forms. We replace tools like HubSpot Forms, Zapier, and Chili Piper with a single platform that embeds on any site with one line of code. Our AI agents handle lead capture, enrichment, routing, follow-up, and CRO testing — automating what used to require full marketing ops teams. Customers see a 30% lift in conversions in under 2 weeks, and our partial response capture feature collects 50% more emails from form drop-offs.
Active Founders
Saharsh Agrawal
Saharsh Agrawal
Co-Founder/ CEO
Co-founder and CEO of Surface Labs. Building AI Marketing Agents for B2B.
Arjun Sahai
Arjun Sahai
Co-Founder/ CTO
Arjun is a UC Berkeley EECS alum. He joined Snowflake's first growth team where he deployed and optimized signup.snowflake.com. He boosted conversion rates for sign ups by 70% through form and funnel optimization. This inspired the founding of Surface Labs!
Company Launches
Surface Labs — AI Workforce for Marketing Operations
See original launch post

For too long, marketers have been stuck fixing ops instead of building campaigns. Surface Labs is building the first AI Workforce for Marketing Ops — a team of AI Agents that run your inbound workflows, boost conversions, and cut workloads by 80%.

Our AI Agents are already live in production, handling 50k+ leads every month.

Meet one of the first: the Form Agent.

🙅‍♂️ Problem

Marketing teams spend millions on ads, tools, and headcount… but still lose 30–50% of inbound leads to spam, bad routing, and slow follow-ups.

Everyday reality:

  • Endless spreadsheets and duct-taped workflows.
  • Hours wasted fixing ops instead of building campaigns.
  • Pressure from leadership while growth stalls and leads slip away.

Marketers weren’t hired to babysit forms and CRMs. They were hired to create, inspire, and drive growth.

👌 Solution: The AI Workforce for Marketing Ops

We’re building an AI Workforce that handles the repetitive, manual parts of marketing ops so that marketers can focus on strategy and creativity. Here are some of the members of the Workforce:

  • Forms Agent → builds high-converting funnels that capture every lead.
  • Follow-Up Agent → responds instantly, with personalized outreach.
  • CRM Agent → routes and updates deals in Salesforce/HubSpot.
  • Experiments Agent→ runs CRO tests automatically to boost conversions.
  • Ads Agent → optimizes ad spend and performance in real time.

📊 See Results within 2 weeks

  • Agent-powered inbound funnels boost conversions by 30%
  • 80%+ spam eliminated; replaces expensive ad fraud prevention & lead routing tools (e.g. ChiliPiper, LeanData)
  • Does the work of 3+ ops hires at a fraction of the salary cost

Want to hire our agents (& get free lunch)?

👉 Stop letting leads slip away. Book a demo/ free strategy call with our founders here.

We’ll audit your inbound funnel/ ops and if we can’t build you a form + workflow funnel that beats your current setup, lunch is on us.

Want to work with us?

Surface Labs is an applied AI lab building the next generation of marketing technology. Our core product grew 70% in the last month, with 500k+ website visitor sessions and 50K+ leads captured every month. Surface AI agents are live in production and usage is 📈📈📈.

Email saharsh@withsurface.com with 3 bullet points on why you want to work with us.

Previous Launches
Boost conversion rates by up to 40% using AI.
We're building a better way to buy products, starting with forms.
YC Photos
Hear from the founders

How did your company get started? (i.e., How did the founders meet? How did you come up with the idea? How did you decide to be a founder?)

Arjun and I met as freshman at UC Berkeley when we were assigned to be lab partners for our introductory electrical engineering class. We quickly became friends/ project partners/ roommates over the next several years. I always knew I would start a company someday, but didn’t know what problem to solve. After getting into YC with Arjun and going through a couple pivots, we finally decided to work on something we had first-hand experience with, and that’s what has led to our current intelligent forms idea.

Jobs at Surface Labs
IN / Remote (IN)
$30K - $50K
0.01% - 0.25%
3+ years
Surface Labs
Founded:2023
Batch:Summer 2023
Team Size:6
Status:
Active
Location:San Francisco
Primary Partner:Garry Tan