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Sell Products in ChatGPT Shopping

Wildcard is the infrastructure platform for e-commerce brands to succeed in ChatGPT and AI shopping. We give brands SKU-level visibility into how their products appear and perform inside AI assistants—showing when they surface, why they don’t, and how to fix product attributes to improve discovery and conversion. As AI shopping standardizes, Wildcard will help merchants activate next-generation experiences through the Agentic Commerce Protocol (ACP).
Active Founders
Kaushik Mahorker
Kaushik Mahorker
Founder
CEO at Wildcard. Previously, Engineering Manager at Scale AI where I led the GenAI Allocation team. Built the ecommerce enrichment engine for the largest company pilot - enriching 2.4M attributes across 400K SKUs. Former Eng at AWS Elastic File System. UCLA Masters CS and UCSB CS undergrad.
Company Launches
Wildcard - Make APIs work for AI agents
See original launch post

Hey everyone, we're Kaushik and Yagnya - cofounders of Wildcard!

tl;dr;
Wildcard is the gateway for AI agents to use APIs. Agents query Wildcard with natural language to select the right API flows for their tasks. API providers construct agents.json files to help AI agents discover their APIs.
🌟 Get started here

Problem

API infrastructure over the last 20+ years has been built for one persona: the developer. New applications are agentic and traffic to APIs will come from AI agents. Agents need interfaces that deliver outcomes, yet APIs are limited to discrete actions.

The result? Developers prompt tune, build tool definitions, and chain LLMs to get simple integrations to work.

https://youtu.be/kby2Wdt2Dtk

Solution

We're launching the agents.json registry and SDK. Safe, reliable, and official agentic APIs that developers add to their agents in under 90 seconds.

1. Use Wildcard as a single tool to find the right API flow to call.

2. Install our open source SDK to run actions on your own infrastructure, wherever your agent lives.

We're launching 10 curated APIs, including officially verified ones like Resend, Alpaca and more.

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The first providers to optimize their APIs for AI agents will see massive early adoption by AI agents.

API Providers - Prepare your API for AI agents - talk to us

Developers (or AI agents) - Add your first integration in under 90 seconds - get started here

⭐ We’re open source! Give us a star on Github

Team

We met 8 years ago as undergrads and have been great friends since.

Kaushik is a former Engineering Manager at Scale AI where he led the GenAI Allocation Team.
Yagnya previously worked on NLP and Knowledge Graphs at Tesla, Amazon, and Truveta.

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Wildcard
Founded:2025
Batch:Winter 2025
Team Size:2
Status:
Active
Primary Partner:Gustaf Alstromer