Building Shein of Home: tech-driven, design-mfr Home Lifestyle Brand
The Fine Living Company (Warpfy) is on a mission to revolutionize the $800B home and kitchen market, building a tech-enabled cross-border Home Lifestyle brand from India—think Shein for Home or Williams Sonoma.
Our Design-to-Manufacture-to-Consumer model cuts out the middlemen, delivering high-quality products directly to consumers (D2C), through marketplaces, and via our proprietary B2B channel, The India Wholesale Company).
With a fragmented market where 70% is dominated by single-store boutiques and online penetration is just 20%, Home and Kitchen segment is ripe for disruption. India’s share of products has been minimal due to 60%+ value inflation from intermediaries. We’re changing that.
Our full-stack approach: AI Copilot-driven product design, ERP for multi-channel distribution & manufacturer retention, and optimized supply chain—offers unparalleled speed & value.
Active Founders
Founder
I am an entrepreneurial business and technology executive, who loves to solve complex real-world problems. I believe in disruptive vision, inspirational people leadership, data-based approach, and love to roll up my sleeves to drive results. I helped found Wayfair Asia, building multi hundred million $ businesses, Ex Digital McKinsey Partner, have been an investor, founded a tech startup, amongst other things
I am an entrepreneurial business and technology executive, who loves to solve complex real-world problems. I believe in disruptive vision, inspirational people leadership, data-based approach, and love to roll up my sleeves to drive results. I helped found Wayfair Asia, building multi hundred million $ businesses, Ex Digital McKinsey Partner, have been an investor, founded a tech startup, amongst other things
Founded:2021
Batch:Summer 2021
Team Size:3
Status:Active
Location:Singapore, Singapore
Primary Partner:Harj Taggar