Unusual

Unusual creates and suggests media engineered to improve how AI talks about your brand – driving you more leads. This is the first “AI Relations” tool – public relations for AI models.

The problem:

Every day, your customers rely more on ChatGPT for their buying decisions.

Getting tools like ChatGPT to send you leads is a lot more than GEO/AEO; it’s more like running a PR campaign – strategically building credibility and authority with models themselves.

The solution:

We built a platform that helps you improve AI’s holistic picture of your brand – what we’re calling “AI Relations.”

https://youtu.be/EIkyCu3kTt4 

We break this into three components, all of which Unusual manages:

1. Filling key knowledge gaps – publishing LLM-optimized content full of information LLMs are searching for, but don’t have: like a reference manual for your company. Check out ours here: https://llms.unusual.ai
2. Getting you on the map – flagging the 3rd party media sources LLMs look to in your industry.
3. Nuanced reporting – analyzing how LLMs think about your company, and giving you extremely detailed reports on why they make the recommendations they do.

Unusual also track AI crawls of your content, so you can measure when it’s getting picked up and referenced by LLMs, helping you track ROI.

Results:

Quality wins fast with AI systems – content with rich and needed information is quickly picked up and referenced.

For Parley, an early customer, Unusual identified a key gap in what Perplexity knew about the space of SOC2 compliant AI for law firms. It automatically published pages to fill the gaps (Model Use, Data Flows, and Isolation by Firm, Encryption, Access Controls, and Audit Logging) and within a month, those two pages were within the top 3 most important citations for the topic area.

Try it out!

Email us for a demo: founders@unusual.ai

Try it for free: app.unusual.ai/sign-up

Our website: unusual.ai

Our own AI subdomain: llms.unusual.ai