Eden

TL;DR - Eden helps e-commerce brands convert hesitant shoppers by automatically creating personalized email campaigns based on individual shopping behavior and customer data.

Demo: https://youtu.be/bpdzF5rWnTs 

The Problem:

Your customer data is a mess. It's spread across your CRM, data warehouse, product analytics, customer support tickets, and dozens of other tools. Your marketing team is left guessing. A prospect keeps looking at an expensive piece of furniture but never buys, so you assume it's the price. Your emails are shots in the dark.

How Eden Works:

We connect all your data sources to build a complete story for each prospect’s behavior. We tell you why they hesitate and automatically generate highly targeted emails that give them the info they need to pull the trigger.

• Before Eden: 5 visits to a sofa's product page = "Abandoned cart flow + send them a discount"
• With Eden: 5 product page visits + downloaded the dimensions guide + read reviews mentioning "apartment" + a live chat question about assembly services = "This customer is worried about logistics, not price. Let's email them a video of the easy assembly and proactively offer our white-glove delivery service."

Why We're Building This:.

As two conscious consumers ourselves, we started Eden to help the brands we love to buy from.

While building partnerships with 100+ e-commerce brands at Phia, Alex realized the most valuable insights that drive conversions didn’t come from what customers did, but why they did it.

Jason learned the same lesson working with advertisers while at Reddit: the biggest wins didn't come from a clever ad, but from providing customers the information they needed to trust the purchase.

Who we are best for:

We work best with large DTC/e-commerce brands that have a lot of customer data and want to use it to create emails that drive more sales.

If you use email for marketing (and especially if you run an e-commerce brand), we'd love to show you a demo or visit tryeden.ai to learn more.