Substack is building a new economic engine for culture, giving the most creative and interesting people on the internet the power of their own publishing platform. The terms of our culture shouldn’t be set by legacy media gatekeepers or chaos-fueling social platforms, but by the people who actively shape it. Substack’s model—based on direct subscriptions—has fueled an explosion of independent publishing. It empowers creators with economic autonomy, creative ownership, and a direct connection to their most engaged audiences.