
Spotlight Realty is an AI real estate agent for landlords and property managers to lease rentals without traditional brokerages, and charges only 4% in commission.
Brokerage rental commissions have been north of 12% for over a century. That’s almost 2 month’s rent! This cost was typically on the tenant, but due to the FARES act in NYC, property owners bear it now. With rent prices rising 15% and supply dropping 30% since June 2025, a scalable solution is needed for the residential rentals market.
Marketplaces like StreetEasy and Zillow make shopping for tenants easier than ever. Listing agents provide the heavy lifting, like screening applicants, coordinating schedules, and giving tours. Their value comes from managing transactions from start to end. Spotlight provides the full service hands-off experience at a third of the price.
Spotlight Realty finds your future tenants with proprietary lead generation software that uses AI to scrape the internet and various other data sources. Spotlight also posts your listings to online marketplaces(e.g StreetEasy, Zillow, etc.) and shows it to prospective tenants with targeted social media ads, where renters’ eyes actually are. Inquiry handling, coordinating, screening, scheduling, and touring are all covered in-house. Handle all your offers through our platform. If you need help, we have a team of licensed agents and lawyers to guide you through the process.
Onboarding 💡
Spotlight makes listing easy. Fill out your property details and select a time to speak with one of our agents. In our meeting, we’ll discuss your specific goals on pricing and timing, along with what’s necessary to get your unit ready for market.
Next, you’ll confirm our key pick-up and complimentary photography session. We’ll handle everything else.
Platform 🧱
It’s built to handle as many units as you have. Our landlord dashboard holds all your current listings with analytics, emails, and call logs for every inquiry received. See how much reach your listings have with our marketing campaigns. We believe in transparency at the highest level.
Approve Applicants 🏆
Easily compare applications. Security deposits and first month’s rent get wired directly to you.
Servicing NYC’s rental market since June 2025.