Shelf's core business aligns environmental impact with profit; it's great to be doing meaningful work in a sustainable way. On top of that, the team is all pulling in the same direction.

Many companies today provide a positive benefit to society. Some companies have high growth potential. What's incredibly rare is a startup in both sets. Shelf Engine has product-market fit in a massive industry, and if successful, will have a tremendous positive impact on the health of the planet.