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Connect all of your apps by chatting with AI

Build automations that take action across all of your connected apps. Quicker than doing it manually, simpler than writing code, and cheaper than hiring an engineer. Connect Gmail, Notion, Airtable, Slack, Linear and lots more.
Active Founders
Tom Greenwald
Tom Greenwald
Founder
CEO at Sagekit. Studied CS at Northeastern. Ran special projects as a PM at SimpliSafe doing heavy UX experimentation
Anders Lie
Anders Lie
Founder
CTO at Sidekick. Studied CS and Math at Iowa State. Ex SWE at AWS working on no-code automation platforms
Company Launches
Sidekick - Automation for the rest of us
See original launch post

Hey! We’re Tom and Anders, founders of Sidekick.

TL;DR:

Teams in sales, marketing, and ops often turn to platforms like Zapier to automate their busywork. But these platforms are too complex and time-consuming for them. Sidekick replaces the steep learning curve with a simple chat interface, making powerful automation accessible to everyone.

https://youtu.be/K3nd9Ybxux4

Problem: Automation platform interfaces are outdated, drowning technical and non-technical users alike in complexity

For anyone in sales, marketing, or ops who wants to build an automation, the options are frustrating:

  1. Struggle for hours to build a watered-down version of what you actually need
  2. Lose days (or weeks) you don’t have trying to master a complex platform
  3. Wait for a technical teammate to find time in their packed schedule to build it for you
  4. Hire an outside agency that lacks the internal context to build it right

Even those with technical know-how end up wasting hours wrestling with these platforms, often just to hit a dead end.

Solution: Sidekick enables anyone on your team to build powerful automations just by chatting

Start by describing what it is you want:

Then watch the workflow build itself on the canvas:

Click run to see it live:

Or schedule it to run at some cadence:

Instead of tangled flowcharts and endless dropdowns, you build in a simple side-by-side interface. The chat on the left is your input, and on the right, a live visual of your workflow is generated as the output. You build and modify the entire automation just by typing in the chat.

The result: Automation is finally accessible to the team members who need it most, while also giving technical pros a dramatically faster way to build.

We're starting with a robust suite of first-party integrations:

  • Google Suite (Gmail, Calendar, Drive, Docs, Sheets)
  • HubSpot
  • Notion
  • Linear
  • AI calls and web scraping

Here are 3 examples of what you can build with Sidekick:

  • Sync Gmail with Sheets: Search for emails matching a certain criteria and feed them into new rows in Sheets
    • Apps: Gmail, Google Sheets
  • Daily Sales Briefing: Analyze calendar meetings, research prospects with AI, and deliver insights via Slack each morning
    • Apps: Google Calendar, Web Scraping, AI, Slack
  • Weekly Pipeline Review: Analyze all HubSpot deals with AI to identify pipeline risks and send weekly team reports via email
    • Apps: HubSpot, AI, Gmail

Get started for free at joinsidekick.com

Have a use case you want to chat through? Reach out to Tom at tom@joinsidekick.com

Sagekit
Founded:2025
Batch:Summer 2025
Team Size:2
Status:
Active
Location:San Francisco
Primary Partner:Andrew Miklas