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Oway

The First AI Infrastructure Layer for America’s Empty Truck Space

Oway is an AI-driven freight platform that turns America’s empty truck space into a new category of freight shipping. Every year 50% of U.S. truck space goes unused, a $100B+ inefficiency. Oway uses AI to automatically price, match, and sell that space in real time, giving businesses freight shipping that is dramatically faster and cheaper than traditional options. We're building the largest decentralized network of America’s empty truck space - a transparent infrastructure layer any shipper, broker, or carrier can plug into. For shippers, this means freight costs that are up to 50% lower than traditional LTL (shipments from 1 to 12 pallets), along with faster delivery windows because freight moves directly from dock to dock without the slow handoffs, warehouses, or cross-docking infrastructure that LTL depends on. For carriers, Oway’s integration can increase annual revenues by up to 30% with minimal impact on existing schedules. They simply earn more by monetizing space that would have gone unused. Our mission is to transform empty truck space into an asset that strengthens U.S. competitiveness. By lowering the cost of goods sold, we help businesses grow. By improving carrier margins, we make trucking more sustainable. And by digitizing and decentralizing freight, we are laying the foundation for a resilient, transparent logistics layer that can support America’s reindustrialization in the decades ahead. Oway makes freight shipping as simple as ridesharing - click a button, book a truck, and move goods at the true cost of available capacity.
Active Founders
Phillip Nadjafov
Phillip Nadjafov
Founder
Founder of Oway, an AI-driven platform pioneering new protocols in the logistics industry by creating the largest decentralized network of empty truck space. 2nd-time founder, engineer, and nitpicky designer :)
Company Launches
Oway: The First AI Infrastructure Layer for America’s Empty Truck Space
See original launch post

TL;DR - Oway is an AI-driven marketplace that makes freight shipping extremely cost-efficient for businesses by automatically “ridesharing” shipments using unused truck space going along the same route.

We’re pioneering a new protocol to rideshare pallets across both short and long distances, cutting out warehousing transfers along the way. This method of shipping is already popular (and done manually) in China but is missing in Western markets. To fix this, Oway uses AI to make adoption and usage seamless in the US.

For example: You can now overnight ship up to 2000+ lbs of goods on a pallet across hundreds of miles for as low as $60 (instead of $220 market rate).

Problem

  • Every year, almost half of all truck space goes unused in the $1 trillion US trucking industry.
  • Businesses are forced to compete against global competitors using an inefficient freight market for pallet shipping - resulting in an overall less competitive domestic market. This cascades into a high-friction environment for businesses to scale when their products are artificially expensive due to inefficiencies in the freight industry. To help with reindustrialization, problems such as these are essential to solve.

Solution 🚚

  • We created an AI-driven rideshare protocol that allows you to ship up to 12 pallets for up to 50% cheaper than anything in the US.
  • When you place an order, Oway’s AI automatically matches and adds quick detours to carriers who are going to the same final destination as you. This method also skips warehouse transfers (which reduces damage). Paperwork and communication is fully automated, and we also use AI + LLMs to help with it.
  • Oway is designed to be simple (you can place an order in 15 seconds) and scale with your business. It can also be integrated via API.
  • It’s great for carriers. By doing 3 extra Oway deliveries per week, drivers can earn an additional $30K in extra income per year (avg. US trucker makes $65K in take-home income). We also believe that one day carriers will be able to rely on Oway for their entire workload, earning more than they could ever via contracted work.
  • It’s also great for the environment. 🍃
Jobs at Oway
New York, NY, US / Los Angeles, CA, US / San Francisco, CA, US / Remote (CA, US; TX, US; NY, US; Chicago, IL, US; FL, US; Atlanta, GA, US; AZ, US)
$70K - $120K
3+ years
San Francisco, CA, US / New York, NY, US / Remote (US)
$140K - $200K
3+ years
Oway
Founded:2023
Batch:Summer 2024
Team Size:8
Status:
Active
Location:San Francisco
Primary Partner:Jared Friedman