Openroll

TL;DR: Companies spend trillions each year on salaries but still guess what to pay. Openroll ends that. Our AI agents reveal exactly how competitors pay – company by company, role by role – and guide leaders through salary decisions in real time.

Early customers are already closing candidates they used to lose, retaining their best people, and seeing 3X ROI in week one and six-figure P&L impact.

Know any tech People/HR leaders, CFOs, or CEOs? Let’s connect: mattias@openroll.com

https://youtu.be/WfrVYtrUWmM

Problem

Imagine playing chess without seeing the board.

That’s how companies set pay today. Salaries decide who joins, who stays, and who leaves – yet leaders still move blindly.

In fast-moving markets, the stakes are extreme. Miss the mark and:

• The candidate you need takes a competing offer.

• A top performer walks when they discover they’re underpaid.

• Replacements cost months of time and resources.

Despite salaries being the largest spend in business, companies still rely on industry averages, gut feeling, and overpriced consultants. By the time they get an answer, it’s already too late.

The consequences of guessing on pay are brutal: lost candidates, frustrated teams, and six-figure mistakes. And even the biggest, most sophisticated companies still make them.

What We’ve Built

Openroll is an agentic AI platform that brings real transparency into compensation for the first time:

• See competitor pay, company by company: Know exactly what your peers pay their employees. No averages. No black boxes. Just transparent data.
• AI-guided pay decisions: From setting starting salaries to balancing cash vs. equity, agents guide leaders through the toughest calls.
• Speed is survival: Weeks of manual work and spreadsheets collapse into seconds – giving you the edge to win and keep the people who matter most.

Why This Matters

Here’s what our users say:

“Candidates we used to lose now close in days.”

“We finally know where we stand in the market.”

“Comp decisions that dragged on for weeks now take minutes.”

“For once I know what my competitors actually pay”

Employees love Openroll because they know pay is fair and transparent. Managers love it because they can act instantly and with confidence instead of wrestling with spreadsheets and guesswork. Executives love it because it keeps their teams together and turns compensation into a driver of growth, not risk.

The pull from tech companies has been great but any organization competing for talent is starting to see Openroll as essential infrastructure.

Who We Are

We are Mattias Lindell and Porsev Aslan. Over the past year, we’ve lived inside the world of compensation – shadowing HR teams, interviewing leaders, and building alongside early adopters.

We’ve sat in the rooms where offers were lost and talent walked away, and we’ve refined Openroll hand-in-hand with the companies fighting to keep their people.

Our Ask

Know any CHROs, Heads of People, CFOs, or CEOs who care about retaining top talent? Please connect us.

Have you ever been frustrated by surveys, consultants, or guessing games around pay? We’d love to hear your stories.

Reach out at: mattias@openroll.com