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Juxta

Building a GPS alternative 100x more powerful with no hardware needed.

Juxta is creating the first Universal Positioning System (UPS) — a GPS alternative that can monitor movement anywhere on earth with no new hardware, minimal internet connection, and remote deployment. Using custom machine learning models and a first-of-its-kind synthetic fingerprinting technology, Juxta can make any indoor, outdoor, or underground space location-aware in minutes for a fraction of the cost of any other geospatial technology. Juxta's UPS can be leveraged across industries — from securely tracking soldiers in combat zones to providing offline positioning for robots to offering asset tracking in warehouses and ports around the globe.
Active Founders
John Ferrara
John Ferrara
Founder
Prev. Northwestern data science + journalism; CEO at Juxta, working to create the next frontier of asset and personnel tracking!
Company Launches
Juxta — a GPS alternative 100x more powerful, with zero external hardware.
See original launch post

Hi! We’re building Juxta — a new way to track people and things anywhere around the world with zero external hardware required (i.e. satellites, beacons, free-floating chips, etc). We let businesses, defense agencies, and consumers instantly map an area and make it location aware in minutes. It’s super cheap, can work offline, is unjammable, and has truly universal coverage.

https://youtu.be/9A8X8NIbPBM

Why current tracking methods don’t work

Most tracking technologies today fail where people actually live and work. Over 90% of human activity happens indoors, yet GPS simply doesn’t function in enclosed spaces, and beacon systems like BLE or UWB cost upwards of $250,000 per site to install and maintain. Even outdoors, GPS breaks down in forests, dense urban areas, warzones, and remote regions—anywhere signal is weak, jammed, or obstructed. These limitations make traditional tracking systems expensive, unreliable, and fundamentally incomplete for real-world use.

Introducing the Universal Positioning System (UPS)

  • Zero hardware, all on-device.
  • Remotely deployable: map anywhere from anywhere
  • Works anywhere: indoors, outdoors, underground.
  • Capable offline, unjammable, end-to-end encrypted.
  • Tracks anything with an IMU: phones, robots, vehicles, machinery.
  • Juxta delivers GPS-level (or better) accuracy at a fraction of the cost — with 10x the global coverage.

How UPS works

  1. Upload floorplans or satellite imagery to our web portal.
  2. We vectorize layouts, generate 3D spaces, and simulate millions of hyper-realistic movement paths.
  3. AI trains on this synthetic data to reduce drift.
  4. Models deploy directly to user devices — no manual setup or hardware required.

It already works and has tons of applications

  • Defense: Track personnel/assets in the field — no signals needed or frequencies emitted.
  • Robotics: Signed deals with companies like RC Mowers needing non-visual, offline positioning.
  • Warehousing/Logistics: Track assets in ports/facilities with no beacon install.
  • Healthcare: LOI signed to track patients via existing medical monitors.

Get started with hardware-free, remotely deployable tracking…

Juxta
Founded:2024
Batch:Summer 2025
Status:
Active
Location:San Francisco
Primary Partner:Tyler Bosmeny