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AI-powered product assistance for modern software teams

Frigade AI is an in-app assistant that intelligently guides and onboards your users through your product. Our agent learns your product's interface, gives contextual guidance that adapts to each user, and takes actions directly on your users' behalf. Learn more at Frigade.ai
Active Founders
Eric Brownrout
Eric Brownrout
Founder
Eric is the co-founder and CEO of Frigade. Before founding Frigade, Eric co-founded Perform, a mobile app to help runners reach their goals through a combination of AI and 1:1 human coaching. Prior to that, he worked in product management at Digit where he helped launch an AI-powered mobile banking app and at LinkedIn where he managed an intelligent communications platform for notifications and email.
Christian Mathiesen
Christian Mathiesen
Founder
Christian is the co-founder and CTO of Frigade. Before founding Frigade, Christian co-founded Perform, a platform to help runners reach their goals through a combination of AI and 1:1 human coaching. Prior to that, he worked in engineering at LinkedIn where he helped launch LinkedIn's Skills-based hiring products and LinkedIn's Hiring Platform.
Company Launches
Frigade AI: In-app support agent that adapts to your product automatically
See original launch post

TL;DR: Frigade AI is an in-app agent that keeps users moving forward with contextual, real-time guidance. It can generate step-by-step tutorials for complex workflows, highlight relevant features at the right moment, and even take actions directly on users' behalf to eliminate friction. Unlike traditional chatbots that rely on outdated help center documents, Frigade AI learns your product by actually using it and automatically adapts to every product update without any work from your team.

📅 Book a demo → calendar

https://www.youtube.com/watch?v=8SjL4OfPs3I

The Problem

Most onboarding tools assume users follow a perfect path. They don’t. Users skip steps, explore features early, and ask questions that don't fit your predefined paths.

Support teams can’t scale to handle every question. Engineering teams don’t have time to build and maintain hardcoded walkthroughs. And most AI chatbots fall short, offering generic responses based on outdated help center docs.

What users actually need is guidance in real time, in context, and on demand. Not just during sign-up, but throughout their entire journey.

The Solution

Today, we’re officially launching Frigade AI, a fully integrated agent that lives inside your product and helps users get personalized support instantly.

Unlike traditional chatbots, Frigade AI learns your product by actually using it. It explores your interface, navigates your workflows, reads your documentation, and builds a working model of how your product functions. Just like a real user would.

The goal? Help users succeed from their first session and keep them unblocked at every step.

It works alongside everything you’ve already built, like checklists, tours, help centers, and fills in the gaps with real-time support when your users need it most. Frigade AI:

  • Unblocks users instantly with dynamic step-by-step guides for any workflow
  • Eliminates friction by taking product actions directly for users
  • Answers open-ended questions with contextual product support
  • Escalates seamlessly to Zendesk, Intercom, and other live support tools
  • Gets running in under an hour with minimal engineering effort
  • Stays current automatically as your product evolves

https://www.youtube.com/watch?v=usspoSsWIb4 

The result is an AI agent that turns every user into a power user, removing confusion and guiding users to success.

See It in Action

If you're building a web app and want to better support users at scale, without scaling your existing support team, we’d love to show you what we’re working on.

🔗 Check out our website at https://frigade.ai[
](https://frigade.ai) 📅 Book a demo → calendar

Previous Launches
Fast and scalable. No bloat. GDPR compliant. Powered by ClickHouse and Kafka.
Frigade is a low-code tool for building product growth loops
Frigade helps developers build better native onboarding and product education, faster.
Frigade
Founded:2022
Batch:Winter 2023
Team Size:4
Status:
Active
Location:San Francisco