Dench.com

Dench.com is transforming legal lead qualification with AI voice agents. We’re doing to law firm intake what AI receptionists are doing to customer service—offering real-time lead qualification, 24/7 availability, and seamless CRM integration at a fraction of the cost.

We help law firms increase revenue by automating intake and monetizing unqualified leads through a compliant referral network.

Since most people here aren’t our target customers, we’d appreciate introductions to lawyers, legal intake teams, or law firm operators.

The fully-managed system that intakes, follows-up with, manages, and updates clients. No human intervention required.

The Problem

Law firms are overpaying for basic answering services that do little more than take messages.

• Missed after-hours calls: Most law firms only accept intake during business hours, losing many clients that call after-hours.
• Limited Intake Staff: Not every incoming potential client is vetted and then duly followed up with, because intake staff is already exhausted with a lot of work, and can cost $42K a year per intake specialist.
• High costs: Services like Answering Legal charge $3.91/minute, and Ruby charges $235/month for just 50 minutes, they employ a human sweatshop somewhere in Georgia and sometimes in India which potential clients do not prefer.
• Wasted leads: Many law firms turn away the majority of inbound leads without monetizing them through referrals.

Our Solution – AI Call Intake with our Lead Referral Network

Dench replaces expensive human receptionists with AI voice agents that:

• Qualify leads in real-time: Our NLP-driven AI assesses lead quality during calls, not after.
• Offer 24/7 availability: No missed calls, no lost leads.
• Integrate seamlessly with CRMs: Auto-syncs data to platforms like Clio Grow, eliminating manual entry.
• Monetize unqualified leads: Converts rejected cases into paid referrals through a compliant network. We transfer the call to another AI representing another law firm that handles that kind of cases, and micro-transact the lead live, helping law firm earn for the referred lead.
• Schedule Consultations Automagically: Intake staff would not have to call them back for anything as our AI handles all the followups, payments and everything right up to the end of the pipeline.

Key Features

• Affordable pricing: $0.99/minute, undercutting traditional services while offering superior automation.
• AI lead routing: Instantly matches callers with the right attorney based on practice area.
• Regulatory compliance: Built to comply with state-specific referral rules, ensuring ethical fee-sharing.
• Detailed analytics: Track call performance, lead quality, and conversion rates.
• Automated Scheduling: Intake specialist would never have to call again later, the AI handles all the followups until the consultation is scheduled.

Market Opportunity

• 450,000+ law firms in the U.S.
• 150,000+ mid-sized firms (5–20 attorneys) — our core target.
• Average mid-sized firm handles 80–100 calls/month.
• Law firms in the US spend upwards of $4.5B for managing intake, and $22B in marketing and lead-generation expenses.

Revenue potential

• Bottom-up Revenue Projection:

  150,000 × $0.99 (per call minute) × 4 (avg duration) × 100 calls x 12 months = $712.8M ARR

• 1% market penetration: $8.5M ARR

• 5% market penetration: $42.6M ARR

• 10% market penetration: $85.2M ARR, plus $12M+ from referral fees

Live Demo

Founding Team

• Mark Rachapoom: Co-Founder & CEO of Dench.com. Founded Merse. Vercel AI Accelerator. Developed an app that reached #3 on the App Store.
• Kumar Abhirup: Co-Founder & CTO of Dench.com, Worked alongside Naval Ravikant at Airchat, sold itsbeam.com at age 16.

Our Ask

• Introductions: Know any lawyers, legal intake teams, or firm operators? We’d love to meet them. Please introduce them to us. Here’s a blurb you can send them easily:
  “Dench.com is an AI Intake Specialist Platform that take calls from prospective clients, talks to them (sounds totally human, it laughs, does uhms and aahs), vets them, conflict checks, does follow-ups and books an appointment, or it forwards the call to a human after client pre-qualification.

  They can work after-hours 24x7, they also integrate with Clio/Lawmatics.

  They convert rejected cases into paid referrals through their referral network, to land you huge profits over “wasted” leads.

  For a simple demo, try calling (415) 997-2939 as someone with any legal dispute, property or other variety of issues you can possibly imagine.”

• Beta testers: We’re offering free trials to law firms interested in AI-powered intake.

📧 Email: founders@dench.com

Join us in transforming legal lead qualification and full-stack lead generation and management.