TL;DR Aside listens to your sales calls and surfaces answers from your docs, Slack, and past calls, helping tech sales reps answer technical questions.

Hey 👋, we're Jun, Chanhee, and Sanghun, the founders of Aside.

Everyone’s using AI for sales these days - emails, outreach, everything - except the part that actually matters: the call.

❌ Problem: The Knowledge Gap in Sales

Sales reps often freeze when faced with technical questions. Like:

Are HSTS or strict transport policies enforced during data transmission?

Most say, “Let me get back to you”, and the deal cools off. That’s why teams burn $60K+ a year on coaching, mock calls, and LMS exams. I’ve paid that bill too.

But onboarding drags. Products change fast. Tech-savvy AEs are rare.

What if your reps could pull the right answers instantly– straight from your best calls, API docs, or Slack threads?

✨ Solution: Let your reps cheat on sales calls

Aside listens to your sales calls and surfaces real-time answers pulled from your docs, HubSpot, or past calls. It's like pressing 𝚌𝚝𝚛𝚕+𝚟 on your company’s knowledge into every rep – so anyone can sound like your best rep.

🎬 Watch our launch video 👇

How it works

🔎 Get answers from your docs, Slack, and past winning calls.
When a tough question hits, just click “How can I answer?” - the right answer lands in 800ms. No guessing, no “let me get back to you”.

📝 Live coaching that catches what you miss
When you miss a key pain point, Aside flags it live — before the deal goes cold. It nudges what to ask next and coaches you using your playbook — BANT, SPICED, whatever your team runs on.

💬 Preload your cheatsheets as Live Cards
Turn your best answers into in-call cards that pop up right when you need them. No more flipping tabs — your best answers, ready the moment the question hits.

🎓 Coaching feedback, remembered by AI
After the call, Aside reviews what happened, gives you feedback, and turns it into live suggestions for the next one - so you never repeat the same mistake.

Our story

Jun and Chanhee were the founding engineers of Airbridge.io. Jun worked with 50+ reps as a solutions consultant - the person who answers technical questions on calls. So basically, we're replacing our past selves with AI!

Ask

• Try it: AsideHQ.com
• Know any B2B tech startups that are actively hiring new reps? Intro us!
• Been using sales coaching tools? Reach out to us! (we have a special offer for you)

Reach us

Jun - jun@asidehq.com / LinkedIn / X / 628-529-8098
Chanhee - chanhee@asidehq.com / LinkedIn / X - 628-529-6213