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The SOP Automation Platform

Altrina automates SOPs to give humans back their time to do what matters. We have already significantly improved organizational efficiency for local governments, law offices, insurance brokers, consulting firms, and hedge funds. Formerly General Agency/Tessa AI
Active Founders
Mo Nasir
Mo Nasir
Founder & CEO
Co-founder and CEO of Altrina, an automation platform for solving communications and process bottlenecks in human organizations. Previously worked on self-driving cars at NVIDIA. Tea connoisseur 🍵
Harvey Hu
Harvey Hu
Founder
Co-founder and CTO of Altrina. Previously machine learning engineer at Google & TikTok, designing recommendation algorithms for billions of users. I love models, probabilities, and solving complex impactful problems
Company Launches
Altrina Automator: Turn demonstrations into reliable browser automations in 5 minutes
See original launch post

The Problem:

Every automation tool promises the same thing: demo it once, automate it forever. One-click, reliable, non-technical.

None of them actually work. They either:

  • Are unreliable - Break when websites change, fail silently, or work inconsistently
  • Are too complex - Require literal “online universities” to learn
  • Are still technical - Building, debugging, and maintaining automations still requires technical expertise

We know because we tried them all. Then failed to build it ourselves. Twice.

So we did something different: spent 9 months as automation consultants, building workflows by hand for real customers across manufacturing, legal, sales, and operations. Not demos. Not slides. Just us using our own platform to build automations that had to work every day and generate real value.

After 9 months, we're confident: it works.

Our Solution:

Altrina Automator lets you create automations by simply demonstrating them:

  1. Record - Turn on our Chrome extension and perform your workflow once
  2. Review - Check the recorded steps, add specifications in natural language
  3. Generate - Click one button to create your automation
  4. Test - Test run it and adjust anything
  5. Schedule / Scale - Set up triggers (daily, weekly, or custom) OR run thousands of automations in parallel using our spreadsheet interface

Everything is editable in natural language—no code required.

See it in action: AI Research Newsletter

Building a personalized email digest of AI papers used to take 2-3 weekends to code, debug, and maintain.

With Altrina? 5 minutes: https://youtu.be/U_nf1tUyFW4

Early Access:

We're opening early access this holiday season. If you're comfortable installing Chrome extensions in developer mode, sign up here: https://forms.gle/s3gtCmZEoxwqGHmLA

We're sharing more demos throughout this holiday season and planning a full launch soon—follow along to see what's possible!

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Previous Launches
Latest benchmarks show Tessa leads on success rate by 12%. Try it now!
The easiest way to automate work using natural language
Self-improving AI agents to automate backoffice business processes
Altrina
Founded:2025
Batch:Winter 2025
Team Size:4
Status:
Active
Location:Menlo Park, CA
Primary Partner:Aaron Epstein