1stCollab - Fully-automated, ROI-optimized influencer marketing
Build a community of thousands of creators for your brand–instantly
tl;dr: 1stCollab is the fastest way to test, optimize, and scale your influencer program. Instantly source thousands of creators, and let our platform handle everything — outreach, negotiations, contracting, payments, and taxes — all while maximizing ROI.
Product Demo: https://www.youtube.com/watch?v=0KI3LN-xqdM
Ask: Introduce leon@1stcollab.com to companies interested in influencer marketing!
The Problem
We’ve spoken with hundreds of startups running influencer programs, and nearly all hit the same roadblocks:
- Low response rates. They reach out to about 10-20 influencers and don’t get any responses.
- Time-consuming processes. Even if some creators reply, sourcing, negotiating, contracting, and paying them quickly turns into a full-time job (or an agency retainer).
- Scaling is hard. Early success is exciting, but optimizing and expanding campaigns takes costly tools, headcount, and process.
What 1stCollab does
1stCollab helps you test out and scale your influencer marketing program to hundreds of creators with an hour of setup work. We do this by automating the exact same influencer process that the world’s best marketing teams run.
Here’s how it works:
Step 1: Instantly source thousands of influencers
Free to try out! We’ve indexed all of TikTok, Instagram, and YouTube so you’ll quickly be able to find relevant creators using our search and recommendation tools.
Step 2: We take care of outreach, negotiations, contracting and payments.
We handle everything to bring the right creators on board at the right price. You’ll see the full negotiation history and campaign pipeline. Our pricing engine predicts ROI using real-time engagement signals and proprietary data from hundreds of thousands of deals.
Step 3: (Optional) Review content
Creators submit concepts and draft videos for your approval. All revisions stay organized in one place. Once you give the green light, we take care of payouts and collect performance data.
Step 4: Analyze your metrics
As creators are going live, we’ll report out on real time engagement and link click metrics. We’ll cut things by ad groups as well so you can experiment with different briefs and creator populations to understand what works well.
Some of our campaigns
We’ve helped hundreds of startups start their influencer campaigns and scale up to some of the largest campaigns on social media. Some interesting case studies to check out include Framer, Locket, Gamma and SnapCalorie!
How to get started
Start sourcing creators for free or schedule some time with Leon so we can discuss campaign strategy and we can share with you best practices
Already running influencer campaigns? A/B test us against your current program — we’re confident we can improve your performance and efficiency!
