Motives - Qualitative consumer research run by AI
We use AI agents to run focus groups for consumer brands
Motives is a team of AI agents that runs qualitative research for consumer brands. Running a focus group can cost $20k+ and take 1-2 months to recruit participants, interview them, and analyze the results - Motives AI runs that whole process in 1-2 days.
The problem
Marketing teams thrive on understanding their customers, with large brands spending $100mn/year on consumer research. Today they choose between surveys, which are fast and affordable but shallow, and focus groups or in-depth interviews, which can cost tens of thousands of dollars and take weeks or months.
The solution
We’ve built AI agents that can plan, run, and analyze consumer interviews, giving marketing teams deep qualitative insights in days instead of months.
Ask a research question, and get results in hours - here’s how it works:
- Customers chat with our AI agent to describe their research questions or the concepts they need to test, and our AI builds a research plan.
- Our AI then recruits relevant people from our global panel network and interviews them over video.
- The AI automatically analyzes the interviews and generates a report with actionable insights.
- Customers can view specific video highlights and chat with our AI to answer follow-up questions.
Results
Our customers include some of the biggest consumer brands in the US and Europe - check out our case study about how Unilever’s recent acquisition Wild has been using Motives to test new packaging concepts.
Who we are
Sean (CEO) ex-PM and Growth at Google, Dataiku, and Truelayer
Sam (CTO) ex-Palantir software engineer
We’ve been friends since our undergrad days at Oxford. From our own product development backgrounds we know how difficult it is to learn what your customers really want - so we’re building a better way, focusing on helping marketing teams at consumer brands since they feel the pain on the largest scale.
Want to know more?
Need to understand your customers better? Know marketing or insights teams that could use faster, more scalable research?
Check out our website to book a demo, or reach out directly to sean@motives.ai
