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Lanesurf: Voice AI for booking freight

We help freight brokers book loads with vetted carriers at the best price, by negotiating rates across multiple calls in parallel.

TL;DR:

Millions of shipments move across the U.S. every day, but booking carriers (trucking companies) to move them still happens over phone calls.

Lanesurf is a voice AI that helps freight brokers to book loads with vetted carriers at the best price, by negotiating rates across multiple calls in parallel.

Today, Lanesurf handles tens of thousands of carrier calls monthly for mid-sized US freight brokers, booking thousands of loads without human intervention.

ASK:

Know a Freight Broker or 3PL?

Refer them and if they become a customer, we’ll send you $3,000 as a thank you.

👉 Email: founders@lanesurf.com
👉 Book a call: Calendar

https://youtu.be/eSij3SDkBy0

❌ THE PROBLEM:

Freight still runs on phone calls. That’s where brokers lose deals, margin, and time.

To cover a single load, brokers often take 30–50 inbound calls from carriers.
On each call, they repeat the same load info, manually negotiate rates, and check compliance for each.

Brokers either use in-house reps or offshore teams but even then:

  • Missed calls from carriers offering better rates
  • Reps settle too quickly in negotiations just to close
  • High costs and churn

This is slow, expensive, and repeated 100s of times daily.

✅ THE SOLUTION:

Lanesurf is Voice AI for carrier sales that:

  • Answers every call
  • Shares load details and vets carrier compliance
  • Negotiates rates using fuel prices, lane preferences & market trends
  • Makes outbound calls if no inbound match is found

This helps brokers:

  • Book more margin per load
  • 4x lower costs to book a load
  • Even win more shipper loads by quoting reliably

Our AI gets smarter with every call learning patterns across lanes, carriers, and seasons - creating proprietary pricing signals brokers can act on.

👥 TEAM:

We’re Pratham and Sarthak - engineers from IIT Delhi.
We've built scalable AI systems for Fortune 500 supply chain teams and previously sold a vertical AI product in biotech (six-figure ARR) to a Bay Area company backed by NVIDIA.

We saw the problem firsthand through family in the freight industry. We spent months embedded with broker teams, listening to live carrier calls and understanding the real-world edge cases that operations teams face daily.