Staff Product Designer

🚂 About Pulley

Pulley's mission is to make it easier for anyone to start a company. We believe that more startups should exist and that founder-led companies are more successful in the long term. With Pulley’s cap table management tools, companies can better understand and optimize their equity for the long term. Starting a company is hard enough. Managing equity shouldn’t be.

As AI reshapes how companies operate, we’re exploring what equity management looks like in an AI-native world. We believe there's an opportunity to redefine how early-stage leaders build and manage their companies. It’s a brand-new, unsolved challenge—and we're building a solution that leverages our strengths to meet it.

Our trajectory is fueled by top investors like Founders’ Fund, Stripe, General Catalyst, Caffeinated Capital, 8vc, Elad Gil, among other great angels. Pulley is growing quickly with over 4,000 customers including startups like Linear, Runway, Fathom, and Roam, and we’re growing the team to meet the demand.

Design at Pulley: We believe exceptional design is our competitive advantage. In a space traditionally dominated by clunky, compliance-first software, we're proving that B2B financial tools can be intuitive, delightful, and even beautiful. Design has a seat at the table from day one—our designers partner directly with engineering and product leadership to shape not just how our product looks, but how it fundamentally works.

🌟 About the role

As companies scale, the complexity of asset management multiplies. We need a design leader who can transform intricate compliance requirements, financial calculations, and multi-stakeholder workflows into experiences that feel effortless. This isn't about making incremental improvements—it's about reimagining what modern equity and token management should feel like in an AI-native world.

We're looking for a Staff Product Designer who obsesses over craft, operates with radical autonomy, and can navigate the intersection of sophisticated financial systems and delightful user experiences. You'll own end-to-end design for critical product areas, raise the quality bar across the organization, and help define what exceptional B2B design looks like.

This is not a strategy-only role. We need a maker—someone who ships exceptional work in weeks, not quarters, while never compromising on quality. You'll partner directly with Lead PMs and Staff Engineers to turn ambitious ideas into shipped features that thousands of founders rely on daily.

🛠 What you'll do

• Own the craft: Lead end-to-end design for high-impact product areas, from initial concepts to pixel-perfect execution
• Shape the vision: Define how equity management should work in an AI-native world—creating new interaction paradigms that make complexity feel simple
• Ship with velocity: Move fast without sacrificing quality, knowing when to iterate quickly and when to obsess over the last 1%
• Turn compliance into delight: Transform complex, regulation-heavy workflows into intuitive experiences that users actually enjoy
• Drive thorough research: Plan and conduct UX research, synthesize insights with data, and let user needs guide bold design decisions
• Prototype to persuade: Build interactive prototypes that bring ideas to life—from Figma to code—making the abstract tangible
• Elevate the system: Extend our design system with sophisticated patterns that scale across our growing product suite
• Raise the bar: Mentor designers, advocate for quality in every pixel, and help build a design culture that attracts world-class talent
• Influence strategy: Partner with leadership to shape product roadmap, using design as a tool to explore what's possible

🙌 What you bring

• 6+ years shipping exceptional product design, with proven experience in complex B2B or fintech environments
• You have taste: You know what great design feels like and won't settle for less
• Demonstrated craft excellence: A portfolio showing polished, shipped work with measurable business impact
• Builder mentality: You've taken products from 0→1 and scaled mature products with equal enthusiasm
• Systems thinking: Experience creating and scaling design systems that handle enterprise complexity
• Prototype fluency: Ability to communicate ideas through various mediums (Figma, interactive prototypes, code)
• Research rigor: You've led user research from planning through synthesis, turning insights into action
• AI-native workflow: You actively use AI tools (Claude, ChatGPT, Cursor, Figma Make) to amplify your impact
• Operates with agency: You don't wait to be told what to do; you identify opportunities and drive them forward
• Storytelling prowess: You can articulate design decisions with clarity and conviction to any audience

Nice to haves:

• You've designed AI-powered experiences (human-in-the-loop workflows, prompt patterns, guardrails)
• Experience with data visualization and information-dense interfaces
• You've worked closely with engineering, maybe even shipped some code yourself
• Track record at high-growth startups where you've worn multiple hats
• You're drawn to unsexy problems that have massive impact when solved well
• You're a design leader others naturally gravitate toward for guidance

📈 You'll know you're successful when

• Your work becomes the reference point for exceptional design at Pulley
• Engineers seek you out as a partner because your designs are both ambitious and implementable
• You've shipped features that meaningfully move our business metrics
• Other designers come to you for feedback, knowing you'll push them to be better
• Customers mention specific interactions you've designed as reasons they chose Pulley
• You've elevated design quality across multiple product areas, not just your own

✨ Why work at Pulley?

• We’ve moved beyond early-stage uncertainty - Our product has traction and we’re building on a solid foundation, but we’re still early enough in our journey where your work will directly shape the company’s trajectory as we scale.
• Make it easier for anyone to start a company - Founders turn bold ideas into reality - building things that might not exist otherwise. Starting a company is hard enough. Managing equity shouldn’t be. Pulley exists to make equity management simpler, smarter, and more accessible for founders from day one.
• Work with a high-performing and passionate team - We value the concept of stunning colleagues and we’re thoughtful about creating a team that is excited about building a great company together. Here are our operating principles:
  • Principles over playbooks - Understand why strategies succeed or fail by asking questions. When you know the ‘why’, you can adapt, innovate, and find new paths to success.
  • Momentum over speed - Find the best path to deliver value. Build momentum to balance the short term wins vs longer term success.
  • Good taste over data - Take bold bets and trust your instincts to find the unlikely bet.
  • Ideas over egos - Let the best idea win, no matter where it comes from. Cultivate an environment where everyone feels empowered to speak up.
  • Gladiator over spectator - Execute; don’t just critique or ideate. You’re the one putting in the work, sweating the details, and driving for results.
  • Conviction over consensus - Have the courage to back your ideas strongly, even when they defy the status quo. Disagree and commit.
  • Proactive over passive - Drive your own clarity and pull for context. Ask questions, dig deeper, and grasp the full picture.

💚 Benefits

• Competitive salary and equity
• Medical, Dental, and Vision insurance
• Unlimited PTO + Winter holiday break
• Parental leave
• Generous stipends for WFH, learning, wellness, and AI tools
• 401(k) match (US) / Pension match (Canada)

Annual Salary Range: $173,000—$201,000 USD

The range above reflects the typical salary range for this role. The final offer will depend on factors such as your experience, interview performance, level, and other considerations assessed during the hiring process.