Laylo

The Drop CRM

Account Executive: Festivals, Venues and Promoters

$95K - $180K0.10% - 0.30%Los Angeles, CA, US / New York, NY, US / Nashville, TN, US / Austin, TX, US / Remote (Los Angeles, CA, US; New York, NY, US; Nashville, TN, US; Austin, TX, US)
Job type
Full-time
Role
Sales
Experience
3+ years
Visa
US citizen/visa only
Connect directly with founders of the best YC-funded startups.
Apply to role ›
Alec Ellin
Alec Ellin
Founder

About the role

Laylo powers drops for some of the world’s biggest creators and brands. Drops have become the predominant marketing strategy for merch, tickets and content and we're building the leading CRM to power them. The platform combines landing pages, messaging, link tracking, and more to empower musicians, live events, promoters, and brands with the tools to drive more sales and streams around their most important moments.

We’re building a next-generation marketing platform complete with drop campaigns, cross-platform messaging, landing pages, and link tracking –giving creators the power to own and activate their fanbase.

As an Account Executive, you will be responsible for developing and closing sales across festivals, venues, tours and ticketed events. You will also manage an ongoing sales pipeline to ensure we’re generating targeted leads and closing meaningful opportunities. Beyond pipeline management you will be responsible for developing collateral around key opportunities and be the first point of contact in managing client relationships.

What will you do?

  • Grow our music and live events revenue to $2M per month and beyond
  • Develop sales collateral around different offerings
  • Review incoming leads generated from website and network
  • Develop and upkeep a sales pipeline within the company CRM to keep an active read on deal flow and progress targeted leads through closed opportunities
  • Develop custom proposals around bespoke campaigns and opportunities
  • Manage client relationships to ensure the value being provided is maximized and creating a white glove customer experience

We're looking for someone who:

  • Has strong experience in the live events space, specifically with sales
  • Deeply understands the ticketing landscape in North America and Europe
  • Cares about fans and wants to build something meaningful. The tools we create will empower the next generation of creative entrepreneurs, and we take that responsibility seriously.
  • Can build out lead lists, projections and pipelines
  • Has experience and relationships in the creator and media ecosystem
  • Is extremely detail oriented. Understands the importance of both speed and quality, and the trade-offs of choosing one over the other.
  • 2-4 years of relevant work experience, including specific experience building and growing a strong sales pipeline

If you’ve read this far and want to apply, please reach out to Salvatore Tocco, our VP of Sales, on LinkedIn.

About Us:

Our founders met while building competing consumer startups. We’ve launched multiple products across consumer and SaaS and talked to thousands of fans and creators in the process. In 2020, we realized one of the biggest pain points creators have is reaching and managing their fanbase directly.

We went through Y Combinator in summer 2020 while building that new product and after seeing really strong early traction, raised our seed round in mid 2021.

Right now we're a small team that's based in Los Angeles but working from home like everyone else. We're open to hiring remotely (in North America), but expect to find an office in Los Angeles at some point TBD.

We have a strong written documentation culture, leveraging Notion to share ideas and record processes and learnings. We try to do as much as possible asynchronously to move quickly and efficiently. We have a daily 30 minute standup and weekly hour long all hands. Outside of that, everything is quite flexible - team members are empowered to work on the schedule that works for them.

About Laylo

Creators and Brands have a few key moments that drive the majority of their sales and fan engagement, we call them drops. At Laylo, we're building the Drop CRM to make these moments perfect.

With Laylo, creators and brands can notify fans the second they drop new content, merch and events. From there, they get a full featured CRM, a dashboard to connect with fans forever in the future, high conversion landing pages and deep analytics to conversions, click throughs and sales.

We work with some of biggest creators, brands, records labels and managers in the world to create incredible drop experiences.

Laylo
Founded:2017
Batch:S20
Team Size:12
Status:
Active
Location:Los Angeles, CA
Founders
Alec Ellin
Alec Ellin
Founder
Sajan Sanghvi
Sajan Sanghvi
Founder