Head of Marketing and Content

You will work directly with the CEO to build Fetii Media into the ultimate media company. We are backed by Y Combinator, Mark Cuban, TV Exec Barry Poznick, and others looking to build a $1B+ company. This is not a typical marketing job, it’s a creative-founder role inside Fetii. You’ll own the vision, execution, and growth of Fetii’s entire content ecosystem.

Your mission: Turn big ideas into reality, launch new media channels, forge celebrity/influencer partnerships, and manage and scale a lean but powerful creative team. If you’re an experienced creative operator who thinks like a founder and thrives in chaos and hustle, this is for you.

What You’ll Do

Vision and Strategy

• Define and own Fetii Media’s strategy and roadmap with the CEO
• Conceptualize and pitch bold, original content ideas that resonate
• Identify trends, gaps, and opportunities in culture and media

Creative Development

• Develop and produce original formats: series, shorts, podcasts, live events
• Create content plans that leverage influencers, athletes, artists, celebrities
• Lead creative brainstorms and manage ideation-to-execution pipelines

Partnerships & Talent

• Identify and secure collabs with high-profile talent and creators
• Build a network of production partners, agencies, and freelancers
• Bring in external creators to develop for Fetii Media

Production Leadership

• Manage budgets and timelines with a founder’s mindset (i.e., no waste)
• Ensure high-quality, on-brand storytelling across all content

Team Leadership & Management

• Recruit, manage, and inspire Fetii’s media and marketing team
• Build and enforce clear processes without killing creativity
• Cultivate a hard-charging, mission-driven, entrepreneurial culture

What We’re Looking For

Must-Have Experience

• Proven track record in launching or scaling a media property, content brand, or creative agency
• Hands-on experience developing content with or for major influencers, celebrities, or artists
• Experience leading content strategy and production across video, audio, and social
• Demonstrated entrepreneurial mindset, ideally founder experience or equivalent
• Talent for recruiting, managing, and inspiring creatives

Traits We Value

• Founder’s mentality: you take extreme ownership
• All-in commitment: no work-life balance, this is your mission
• Big creative thinking + ability to execute practically
• Deep understanding of social platforms, cultural trends, and audience growth
• Not afraid to work in chaos and ambiguity