Growth Generalist

POSITION SUMMARY

Craftwork is redefining the home painting industry with a premium, tech-enabled model built for customers and the crews who serve them. We’re hiring a Growth Generalist to help build and scale our growth engine across all channels.

You’ll own our most important growth initiatives and drive the operating rhythm of our growth team. We’re looking for someone who has the technical skills to connect data insights like no one else can, while having the entrepreneurial spirit to will those insights into real-world wins. This is a rare opportunity to build a scalable growth engine alongside an elite team.

RESPONSIBILITIES AND DUTIES

Lead Generation and Partnerships

• Design, launch, and manage the local affiliate program (e.g., real estate agents, property management groups) to establish a high-quality B2B and B2C referral network.
• Ideate and execute non-scalable (guerilla) field marketing campaigns to drive immediate lead volume, collecting critical data to inform future scaled acquisition strategies.
• Build and maintain a network of strategic local partners across the Charlotte community that drives meaningful, measurable business and revenue growth.
• Codify successful local lead generation initiatives into repeatable, low-CAC playbooks and standard operating procedures for adoption in new Craftwork markets.
• Get your hands dirty and close deals when needed. Everyone on the growth team owns a pipeline and stays close to the action.

Revenue and Financial Performance

• Own and ensure the accuracy of market revenue forecasting.
• Use data to model and analyze market health and growth opportunities, informing critical business decisions.
• Drive the operating rhythm and pace across the growth organization to push the team to new heights.

Funnel Optimization

• Manage and optimize paid campaigns to maintain a target Customer Acquisition Cost (CAC) threshold.
• Lead Conversion Rate Optimization (CRO) efforts, including A/B testing and funnel analysis, to improve estimate and deal conversion rates.
• Work closely with the sales team to ensure a seamless lead-to-close process for all new partnership-driven leads.

QUALIFICATIONS

Experience

• 2+ years in an analytical, operational, or growth focused role.
• You’ve built and grown something. A company, a side-hustle, a community, etc.
• You’ve thrived in customer facing roles.
• You’re exceptional at any altitude. You can hand out flyers in the morning and then present an executive readout in the afternoon.

Technical Capabilities

• Proficiency in data analysis, visualization, and querying (e.g., SQL, advanced spreadsheet/BI tools).
• Skilled in using data, judgement, and operational cadence to drive financial results.
• Proven experience owning or building forecasts and managing complex data sets.

Execution and Ownership

• Track record of structuring and managing complex projects with unclear scope from "zero to one."
• High-intensity, high-energy, and competitive drive, with a willingness to operate at a low level to achieve desired outcomes.
• Demonstrated ownership mentality and comfort making decisions with imperfect information.

CRAFTWORK OPERATING CULTURE

Alignment with our operating culture and behaviors is essential to being successful in this role.

• Create Unforgettable Experiences: we set a new standard in every interaction, because great service isn’t enough. We craft moments of delight that turn customers into ambassadors.
• Sweat the Small Stuff: we believe every detail matters in everything we do, because precision creates extraordinary results. Every stroke, every pixel, every moment matters.
• Build Together: we rely on each other to achieve success as one team, because we can’t do it alone. We share the pain, the joy, and the ideas that push us forward.
• Hustle With Purpose: we move with speed and intention, because effort without focus wastes potential. We act quickly and decisively.