Confido

AI-enabled financial automation and intelligence for CPG Brands

Director – CPG Sales & Trade Finance

$200K - $220K0.30% - 0.50%New York, NY, US
Job type
Full-time
Role
Finance
Experience
3+ years
Visa
Will sponsor
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Justin Hunter
Justin Hunter
Founder

About the role

About the role

Confido is building an AI-native operating system for brands that sell into brick-and-mortar retail. We’re building intuitive and powerful software paired with AI agents that help brands automate the 1000s of hours of tedious manual work that goes into scaling a brand in retail. Brands like Baskin Robbins and Olipop use our first products in accounting and planning to account for and plan for $Bs of retail revenue.

We have millions of ARR, best-in-class growth, and best in class efficiency. We raised an unannounced Series A in Q2 2025.

You will be on our Business Operations team and report to the Head of Business Operations.

What You'll Do:

  • Leverage deep CPG industry knowledge to provide strategic guidance and support to existing customers, ensuring successful adoption and optimization of our software solutions
  • Partner with product development team to identify, prioritize, and define new software features based on CPG industry needs, market gaps, and client feedback
  • Serve as a primary CPG subject matter expert, translating complex business processes (S&OP, forecasting, AOP, trade finance) into clear product requirements and user stories
  • Build and maintain relationships with key stakeholders at leading CPG companies, acting as trusted advisor on business process optimization and technology solutions
  • Drive client success initiatives including implementation support, training, and ongoing consultation to maximize software ROI and strengthen customer retention

About You:

  • 7+ years in Consumer Packaged Goods with demonstrated expertise in at least one of the following areas: Sales/Trade Finance or Strategy, Revenue Growth Management, or Sales Analytics, plus experience with core business planning processes (S&OP, Forecasting, AOP)
  • Passion for being at the technology leading edge, driving automation and optimization of core CPG functions through innovative software solutions
  • Trade promotion experience strongly preferred
  • Strong understanding of financial statements and accounting principles
  • Strong background in demand forecasting and AOP (Annual Operating Plan) development and execution
  • Proficiency with syndicated data sources (Circana, Nielsen, SPINS)
  • You’re both competitive and kind
  • Willingness to work at our NYC Headquarters 5 days a week

About Confido

Confido is a next-generation financial automation and intelligence platform that helps fast-growing CPG brands operate and scale more efficiently.

Confido
Founded:2020
Batch:S21
Team Size:11
Status:
Active
Location:New York
Founders
Kara Holinski
Kara Holinski
Founder
Justin Hunter
Justin Hunter
Founder